How a penguin was chosen as a symbol for Penguin books ...
He also wanted a 'dignified but flippant' symbol for his new business. His secretary [Allen Lane, brainchild of Penguin books] suggested a Penguin and another employee was sent to London Zoo to make some sketches. Seventy years later Penguin is still one of the most recognizable brands in the world.
He also wanted a 'dignified but flippant' symbol for his new business. His secretary [Allen Lane, brainchild of Penguin books] suggested a Penguin and another employee was sent to London Zoo to make some sketches. Seventy years later Penguin is still one of the most recognizable brands in the world.
Definitely dignity!
Mr Jumbles say - good choice!
